Strategy & Communications Advisory
Positioning, audience clarity, communications planning, channel choices, and practical direction.
Senior marketing consultancy
Clear marketing leadership for brands ready to move with intention.
Wieland Collective helps international brands, agency partners, scale-ups, and founder-led businesses turn strategy, communications, and campaigns into steady momentum.
About
A thoughtful senior partner for strategy, communications, and campaign execution.
I am Amelie Wieland, a German native based in the Amsterdam area. After more than 15 years leading marketing across European markets, I founded Wieland Collective to help ambitious teams bring more clarity, structure, and creative judgement into their marketing.
My background combines brand growth, go-to-market planning, customer engagement, events, communications, content, and commercial marketing across both B2B and B2C environments.
Where I Come From
European marketing leadership
- 15+ years in brand, growth, go-to-market, and customer engagement.
- International experience across 20+ European markets.
- Leadership roles at ZEEKR Europe, XPeng Motors, Tesla, and BMW Alphabet.
What I bring into the room
- Clarity when teams, channels, and priorities feel scattered.
- Integrated thinking across Marketing, Sales, Product, agencies, and leadership.
- A practical mix of strategy, storytelling, data, and hands-on execution.
About Me
Marketing that feels structured, human, and commercially useful.
I enjoy translating complexity into clear priorities, consistent narratives, and marketing work that teams can actually use. My experience ranges from premium events and creative production to enterprise marketing, launch campaigns, CRM, digital, PR, partnerships, and performance routines.
Through Wieland Collective, I support established brands, agency partners, scale-ups, and founder-led businesses that need senior marketing experience without adding another full-time role.
Services
Senior support where marketing, communications, and growth plans need structure.
Messaging & Campaign Planning
Sharper brand language, campaign ideas, content direction, and clear briefs for execution.
Digital Growth & Social Commerce
Creator-commerce thinking, affiliate opportunities, partner flows, and performance routines.
Fractional Marketing Leadership
Senior hands-on support for brands and teams that need momentum without another full-time role.
Advisory Focus
Communications and market direction
- Turning complex offers into clear narratives, priorities, and market-facing plans.
- Building practical communications direction that internal teams and partners can act on.
Social commerce and affiliate growth
- Shaping creator, affiliate, and social-commerce opportunities.
- Connecting brand positioning, content, partner coordination, and measurable routines.
Approach
Listen
Understand the market, stakeholders, constraints, and decisions that need clarity.
Shape
Turn scattered ideas into clear priorities, recommendations, and campaign direction.
Build
Create the briefs, handoffs, and execution routines that make progress visible.
Contact
Want to explore what your marketing needs next?
Send a short note about your business, market, or project, and where senior marketing support could help.
hello.wieland.collective@gmail.com