Marketing Strategy
Positioning, audience clarity, campaign planning, channel choices, and practical next steps.
Marketing freelance studio
Clear marketing for brands ready to move with intention.
Wieland Collective helps founders, small teams, and growing businesses sharpen their story, plan meaningful campaigns, and turn everyday marketing into steady momentum.
About
A thoughtful partner for strategy, content, and campaign execution.
I am Amelie Wieland, a German native based in the Amsterdam area. After more than 15 years leading marketing across European markets, I founded Wieland Collective to help businesses bring more clarity, structure, and creative judgement into their marketing.
My background combines brand growth, go-to-market planning, customer engagement, events, content, and commercial marketing across both B2B and B2C environments.
Where I Come From
European marketing leadership
- 15+ years in brand, growth, go-to-market, and customer engagement.
- International experience across 20+ European markets.
- Leadership roles at ZEEKR Europe, XPeng Motors, Tesla, and BMW Alphabet.
What I bring into the room
- Clarity when teams, channels, and priorities feel scattered.
- Integrated thinking across Marketing, Sales, Product, agencies, and leadership.
- A practical mix of strategy, storytelling, data, and hands-on execution.
About Me
Marketing that feels structured, human, and commercially useful.
I enjoy translating complexity into clear priorities, consistent narratives, and marketing work that people can actually use. My experience ranges from premium events and creative production to enterprise marketing, launch campaigns, CRM, digital, PR, partnerships, and performance routines.
Through Wieland Collective, I support businesses that need senior marketing experience without adding another full-time role.
Services
Flexible support where your marketing needs it most.
Content & Messaging
Website copy, social content, email ideas, content calendars, and sharper brand language.
Campaign Support
Launch plans, creative briefs, coordination, reporting, and hands-on execution support.
Freelance Marketing Help
Ongoing support for busy teams that need a reliable marketing partner in the background.
Approach
Listen
Understand the business, audience, and actual constraints.
Shape
Turn scattered ideas into a clear plan, message, or campaign direction.
Build
Create the assets, systems, and next steps needed to make progress visible.
Contact
Want to explore what your marketing needs next?
Send a short note about your business, what you are working on, and where you could use help.
hello.wieland.collective@gmail.com